Design & Identity
A comprehensive design case study showcasing the visual identity, branding decisions, and user experience design for our Bachelor's thesis project.
Brand Overview
Our design approach focuses on creating a cohesive, modern, and user-centered experience that reflects the innovative nature of our Bachelor's thesis project.
Innovation
Cutting-edge design solutions that push boundaries and create memorable experiences.
User-Centered
Every design decision is made with the end user in mind, ensuring optimal usability.
Systematic
Consistent design systems that scale and maintain coherence across all touchpoints.
Logo & Identity System
[Logo grid system and construction guidelines placeholder]
Design Principles:
- • Geometric precision and balance
- • Scalable vector construction
- • Clear space requirements
- • Minimum size specifications
Color Palette
Primary Purple
#5636e3
RGB(86, 54, 227)
Accent Pink
#EC4899
RGB(236, 72, 153)
Secondary Cyan
#36d2e3
RGB(54, 210, 227)
Neutral Dark
#1F2937
RGB(31, 41, 55)
Typography
Inter - Primary Typeface
A modern, highly legible sans-serif font designed for user interfaces and digital experiences.
Light
300
Regular
400
Medium
500
Type Scale
Heading 1 - 36px
Heading 2 - 30px
Heading 3 - 24px
Heading 4 - 20px
Body Text - 16px
Small Text - 14px
Design System
Grid System
Spacing Scale
Buttons
Badges
UI Elements
Navigation Elements
[Navigation component examples placeholder]
Form Elements
[Form component examples placeholder]
Mockups & Screenshots
Desktop mockup placeholder
Mobile mockup placeholder
Design Process & Tools
Design Tools
Process Steps
- 1Research & Discovery
- 2Wireframing & Prototyping
- 3Visual Design & Branding
- 4Testing & Iteration